AIDS-Free World

logo redesign

AIDS-Free World is an international AIDS advocacy organization co-founded by renowned humanitarian, activist and diplomat Stephen Lewis.

 

Their preexisting logo needed a refresh, while still remaining recognizable. To achieve this, I pared down the imagery, unified the colour scheme, and tied it all together with the perfect font from Hoefler & Frere-Jones - an opportunity to use their work is always a real treat.