I first met Roseanne Harvey (It’s All Yoga, Baby) at a Montreal Girl Geeks Dinner. Back when I still lived in Montreal, I always made an effort to attend the Montreal Girl Geek events – partly because my dear friend Tanya McGinnity founded the group, and partly, as a huge added bonus, because they were so much fun. I always learned something new and enjoyed re-connecting with friends and colleagues – and making new ones. On this particular evening, Roseanne was giving a talk called The Yoga of Blogging. Being a perennial yoga beginner (always starting, then stopping, then starting up again) and knowing that I needed to hop on the blog wagon, I was looking forward to Roseanne’s insights.

Roseanne spoke about how blogging had become as much a part of her spiritual practice as her yoga. That the resulting sense of community and connection were treasured rewards. It was an educational and entertaining evening, all the way down to a somewhat uncharacteristically feisty few minutes (mine) where I let loose on a heckler who had been rudely talking over Roseanne’s presentation the entire time. He decided to continue to make his mark during the question period with some deliberate, baited “questions” that weren’t posed for any reason other than to shake things up (this became clear when he wasn’t very interested in Roseanne’s measured, diplomatic response). To my surprise, my mouth opened and I proceeded to step forward and give my opinion. It was strangely exhilarating to tell someone exactly what I was thinking (all the while making valid points and without being rude or demeaning). I suspect this was partly because, in my every-day life, I was experiencing some pretty unrelenting and unwarranted harassment I couldn’t do anything about… but that’s a whole other story… anyhoo. Once the presentation was over and my feist had wisped itself away, I gazed sheepishly at my toes – and was surprised to receive more than a few “thank-yous” and thwacks on the back from fellow attendees. While I don’t recommend making a (small) scene anywhere, it was definitely a memorable evening, for many reasons ;)

It's All Yoga, Baby logo design by Girlfriday

Fast-forward many months: Roseanne got in touch with me because she wanted to brand up her blog – and I was delighted at the opportunity to work with her! Roseanne is sweet and funny but also smart as a whip and a seasoned social media user, so when she told me she knew exactly what she wanted I knew this would be fun. Some of the key words that surfaced during our moodboard discussions were… starburst… yarn… playful… enthusiasm… strong… handmade…hot pink… Le Petit Prince… Eclectic? Perhaps. Personal, unique and impactful? Definitely. Magically, on a tight deadline, it all came together.

It's All Yoga, Baby logo design by Girlfriday

Thank-you Roseanne, I hope you continue to enjoy your new look! Looking forward to our next project together :)


  1. roseanne says:

    thanks so much for your great work and this lovely post, anile! i love that you told the story of the GGD night ~ after that ballsy display, i knew that you were the right girl to design my logo. you get me and my work, as eclectic and strange as it is. i’m dreaming up other projects that we can work on in the future!

    • Girlfriday says:

      Yay!! Haha – so glad it was all for good :) I absolutely loved working with you so thanks for the fun project! Until next time :)

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